The PROFANO brick has become a worldwide experience that is all the a part of the cultural textile as Billund, the little area in Denmark where all of it began. Nevertheless the company’s evolution into a market giant wasn’t without their share of setbacks and difficulties. One of those came in 1942 because a warehouse open fire consumed almost all of00 the toy manufacturer’s wooden stock, leading Ole Kirk Christiansen to make a crucial decision.
This individual decided to move the company far from wooden toys and toy automobiles, which had been the bread and butter, and move into plastic toys. It may be a major modification for the family-owned enterprise, and the one that was not originally well received.
A reporter noted that “plastics will never replace great, solid wood. ” But Godtfred Christiansen persevered and started to try out new models that utilized plastic. The first commencement step was the introduction within the Computerized Binding Bricks that held together in order to avoid block towers from toppling on kids.
The new Lego bricks did not become the well-known toy that http://www.lego-x.com/2023/05/11/danish-entrepreneur-adapted-the-lego-business-model-to-survive we realize today till 1949. Until then, the interlocking stones were more of a construction plaything than a real building doll. It was also not till 1958 that the satisfying pressing coupling program started to be a standard feature.
Throughout the 1970s, the company ongoing to build up in production and market reach. The company added Legoland template parks into the mix and released more advanced sets that were aimed toward older audience, including the Technic line of bits such as axle assemblies, gears, redressers, and widespread joints.
